The No Experience Personal Brand
/Personal Brand.
Much like "hustle," the word brand takes a whole lot of undeserved abuse.
"I'm building my brand."
"I decided purple doesn't fit in with my personal brand."
"I had to weigh the negative impact to my brand."
We've all heard it. And we've all rolled our eyes and thought to ourselves, "your brand? Aren't you a checkout girl at the grocery store?" (No shade to the hardworking checkout girls of the world, all the shade to the big talkers who would rather sound like they work than actually, you know, work).
As someone who actually does build brands, it annoys me too. So roll your eyes one good time and get it out. Now, truth time.
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